Optimise Your Website With On-Page SEO
Helping small businesses and websites optimise their content for users and search engines.
Let's talk about your website!
What is On-Page SEO?
On-page SEO ensures that the content and structure of your webpages both appease the user and search engines crawling the page. This practice ensures that search engines can easily understand your content while making your site more engaging and accessible for visitors.
This becomes a balancing act of ensuring that your pages meet the criteria needed to rank on Google, whilst also serving as a helpful page that informs users on all they need to know on that topic.
By refining these on-page elements, you create a strong foundation for search visibility, helping your website rank higher and attract more relevant traffic.
Why is On-Page SEO Important?
On-page SEO is essential. Without a properly optimised page, you’re putting yourself at a disadvantage against competitors trying to rank for the same keyword.
This is because search engines need to understand your content. Without it, even the best content may struggle to appear in search results.
A well-optimised page makes it easy for users to find what they need and make the appropriate action, whether this be filling out a form, making a phone call, or even downloading a file. Many things can contribute to this, such as clear headings, keyword placement, and questions you answer on the page.
My On-Page SEO Services
Content Analysis
A holistic look at your site’s structure and content, making recommendations on where to focus on specific keywords and the best way forward.
Keyword Research
Finding the right keywords that match your audience’s search intent, pushing your website further up the rankings to bring in users that convert.
SEO Copywriting
Writing content for your website focused on appeasing both your ideal user and search engine crawlers, ensuring you rank and convert leads accordingly.
What My Clients Say
See how I've helped businesses by providing SEO strategies and growing their online presence.
Why Choose Me for On-Page SEO?
No-nonsense approach to SEO
I’m here to give you simple explanations on SEO, so that you easily understand the work I do and how it translates into leads for your website.
Data-driven strategies
Data is key when it comes to SEO. I strive to use your website data to develop the best strategy possible for your business.
Honesty and transparency
I only work with clients I know that I can wholeheartedly support. If you reach out to me and I don’t think I can help, I’ll recommend you to someone who can.
Why wait? Let’s start today
I’ve worked with many different websites, ranging from start-ups and existing businesses to freelancers and small ecommerce stores.
This means I recommend the best way forward for you and your website, and even if I can’t help you, I probably know someone who can.
Contact me today for a no-nonsense chat about your website, goals, and SEO strategy.
Let's talk about your website!
On-Page SEO FAQs
What should be the primary focus of on-page SEO?
The ultimate aim for on-page SEO is to ensure your page or pages are helpful for the type of user you are trying to attract. You can try to aim specifically at ranking for a given keyword, but if you’re purely focusing on what the search engine wants, you’ll risk alienating the user with content that doesn’t fit. Often, over-optimising a page can in fact have a negative effect on your SEO. Things like keyword stuffing are old practices that, whilst once worked, no longer have a place in today’s SEO space. That is why the user should always be your primary focus.
What are on-page SEO factors?
There are many factors that can influence on-page SEO. Whilst they onlpy make small or negligible changes on their own, combined they can create a powerful and noticeable change in ranking. Some important factors include title tags, headings, image optimisation, and mobile responsiveness.
How can I check my on-page SEO score?
There is no such thing as an ‘on-page SEO score’. Whilst Google and other search engines may collect information like this, they definitely do not display it for anyone to view. You can use third party tools such as Yoast, Semrush, or Ahrefs for their scores, but again these are only based on their own metrics and are not entirely accurate. The next best alternative is to track the average position of your pages on Google Search Console. After making your changes, an increase in impressions and average position will show that your website is appearing higher on search results.
Why is page speed important for on-page SEO?
Page speed is crucial for on-page SEO. It directly impacts both user experience and search engine rankings. Think from the perspective of a user: if a website is slow, it makes you less likely to continue using it. Moreover, search engines like Google consider page speed a ranking factor, especially for mobile searches, and prioritise fast-loading websites to provide the best user experience. Google’s Core Web Vitals allows website owners to measure the loading perfomance and interactivity of their site, making it simpler to assess which pages need additional help.
How much does on-page SEO cost?
This will depend on the level of work and the services required. For example, a review of your website’s content with only take a few hours. On the other hand, writing content for new pages alongside initial research and fixes will take much longer. Contact me for a price estimate of the services you may need.